|
|
|
Dec 22, 2024
|
|
2020-2022 Undergraduate and Graduate Bulletin (with addenda) [ARCHIVED CATALOG]
|
MG-UY 2304 Marketing4 Credits
This course is an undergraduate introduction to marketing. It discusses the fundamentals of marketing; e.g., the marketing mix, the role of the customer, marketing research and survey techniques. In addition, emerging marketing paradigms, like relationship marketing and online marketing, are introduced.
Weekly Lecture Hours: 4 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0
|
|
|
