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Dec 26, 2024
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2020-2022 Undergraduate and Graduate Bulletin (with addenda) [ARCHIVED CATALOG]
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MG-GY 7503 Digital Business Management3 Credits
This course will explore several trends that have emerged in Digital Business in terms of Customers, Competition, Data, Innovation, Technology and Value Propositions. We will learn about the world’s most innovative Digital Business companies, their organization and strategies. We will also examine the failures and lessons learned of legacy business in the digital age.
Prerequisite(s): Graduate Standing
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0
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