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Nov 03, 2025
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2020-2022 Undergraduate and Graduate Bulletin (with addenda) [ARCHIVED CATALOG]
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TR-GY 7073 Travel Behavioral Informatics3 Credits
This course teaches students how to design information systems for operating transportation facilities and services. The information systems are built on information obtained from a diverse population of travelers, and hence behavioral modeling is a crucial component. An introduction is provided of intelligent transportation systems (ITS): systems engineering, ITS architecture, and current ITS trends associated with behavioral information systems: e.g. cyber-physical transport systems, Internet of Things, and information & communications technologies (ICTs). An introduction to decision theory with incomplete information is provided based on different models random utility maximization: multinomial logit, probit, nested logit, mixed logit. Students will design tools based on behavioral choice models (for users) in a dynamic setting and construct simulation tests to evaluate them. A route choice information system (new technology marketing strategy, route diversion system, or fare/toll revenue management system) will be used as a case study.
Prerequisite(s): Graduate Standing or Department Permission
Weekly Lecture Hours: 3
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