MN 8643 New Product Development

3 Credits

This course examines the dynamics of technology and the pressures of competition that drive enterprises to make their product-development and production processes strategically more effective and economically more cost and time efficient. The course covers the state of the art in new product activities for services and manufacturing firms. It also examine in-depth the linkages among marketing, technology and manufacturing technology.

Also listed under: MG 8643 .
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0