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Nov 21, 2024
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2013-2014 Undergraduate and Graduate Bulletin (with addenda) [ARCHIVED CATALOG]
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MG-GY 6073 Marketing3 Credits
This course covers marketing concepts, processes and institutions. Topics: Positioning, segmentation and product-life cycles. Integration of marketing with new product planning, design and development. Strategies for technology-based products, services and processes. Market research, consumer behavior, advertising, promotion and sales. The special character of governmental and international markets.
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0
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